Get to know us

Meet Geno Lee, founder of Ho'okele Digital. A retired Honolulu Fire Department veteran, who also logged four years in the Colorado mountains as a police detective, Geno blends a first responder's calm with a detective's curiosity. He jumped into the world of digital assets and crypto currency in 2017 and learned the hard lessons, so you don't have to, and now helps Hawai'i navigate this new frontier with confidence. Geno's style is easygoing, local, and practical-no hype, just clear steps, and real-world examples. Whether you're a small business or solo pro, he'll meet you where you are, explain the "why" and set you up safely so the people of Hawai'i don't get left behind in the new financial system.